How to get more reviews for your med spa with AI
A med spa gets more reviews by asking happy clients at the right moment, a day or two after a visit, with a direct link. AI can time the request and draft replies for you to approve. The one rule that matters most: never confirm in a reply that a reviewer was a client, because that can reveal private health information.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Ask when the glow is fresh
People are happiest right after a treatment, and the best moment to ask is a short while later, when they have seen the result. A text with a single link beats a long email.
Reply without revealing anything
Replying to a review is tricky in health care. Even thanking someone for coming in can confirm that they were a client. Keep replies general: thank them for their kind words and invite them to contact you directly.
AI can draft replies in that careful style. A person reads each one before it posts.
Do not gate or buy reviews
Review platforms have rules against filtering who you ask or offering rewards for positive reviews. Ask everyone, and handle complaints by contacting the person directly.
Picture this
Examples of what it can look like. Illustrations, not clients.
The day after a client’s visit, a text goes out with a one-tap link to your review page. No reminder after that unless she opens it.
A reviewer writes about a long wait. The draft reply apologizes in general terms and invites her to call the manager, without confirming her visit.
Your manager sees a short weekly list of new reviews with draft replies waiting for approval.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I ask only my happiest clients?
Platforms generally discourage filtering who you ask. The safer path is to ask everyone and respond well to the rest.
Should the AI post replies on its own?
Not in health care. Have a person approve each reply.
More jobs AI can take on
What Westward builds for this
More reviews: the same job in similar businesses