Get your med spa found on Google and ChatGPT
People now ask AI assistants things like which med spa near them offers a particular treatment. Being named depends on clear treatment pages, a consistent name, address and hours everywhere online, and real reviews. Nobody can guarantee a ranking, but Westward’s ChatGPT and AI search agent checks what the engines say about you and fixes what is in your control.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Be easy to understand
Assistants favor pages that answer a question plainly. Put a short summary at the top of each treatment page, use question headings, and say who it is for and what the consult involves.
Keep your details identical everywhere
Your name, address, phone and hours should match on your site, your Google profile and other directories. Mismatches confuse both search engines and assistants.
Reviews on your Google profile also feed local results, which is one more reason to ask for them steadily.
Check what is actually said
Ask the assistants the questions a client would ask and write down whether you appear. Do it again next month. The honest count, even when it is zero, tells you what to fix.
Picture this
Examples of what it can look like. Illustrations, not clients.
A client asks an assistant who offers a certain treatment near Santa Monica. The answer names two places. You find out yours is missing and why.
Your old suite number still shows on one directory. You fix it, and your listings match for the first time.
Your treatment pages get a plain summary at the top. They read better for a person and for a machine.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can anyone guarantee I will show up?
No. Be wary of anyone who does. What you can do is make your information clear, consistent and checkable.
Is this different from SEO?
They overlap. SEO is about the Google results page. GEO is about being named in an AI answer.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses