Follow-up automation for med spas
Follow-up for a med spa means a timely second message to people who inquired, missed a consult or are due for a repeat visit. AI can draft those messages from each person’s history and send them on schedule once your team approves the templates. Done well, it feels like a thoughtful front desk, not a mass blast.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Three moments worth a message
First, the inquiry that never booked. Second, the consult that did not show. Third, the client whose last treatment was a while ago and who may be ready for the next one.
Each deserves a different tone: helpful, understanding, and warmly practical.
Aftercare check-ins
A short message the day after a treatment, using your provider’s approved aftercare wording, tells clients you care and gives them a clear way to reach you if something seems off. Your clinicians write that wording. The AI only sends it.
Respect consent
Text and email marketing rules require permission and an easy way to opt out. Keep health details out of messages that could be seen on a phone screen by someone else.
Picture this
Examples of what it can look like. Illustrations, not clients.
A client last booked before the summer. Her record shows she liked a particular treatment, so the draft mentions it gently and offers a time that suits her usual weekday.
A consult no-show gets a kind note the same afternoon: no pressure, just a link to pick a new time.
The morning after a treatment, a short aftercare note goes out with the number to call if anything concerns her.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will clients feel spammed?
Not if messages are few, personal and useful. You decide the limits, and anyone can opt out.
Does a person see these first?
Yes. Your team approves the message types, and anything unusual is held for a person to review.
More jobs AI can take on
What Westward builds for this
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