AI by industry · Orthodontists
How orthodontists can get more reviews with AI
Orthodontic reviews carry weight because families are making a long commitment. The natural moments to ask are the day braces come off or after a smooth first visit. AI can send the request and draft replies, but never confirm in public that someone is a patient or mention their care. Keep replies general.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your orthodontic practice to hand to AI first, what we would build, and roughly how long it takes.
Celebrate the milestones
The debond day is the best moment: the patient is thrilled and the parent is relieved. A same-day message with a link catches that mood.
Mid-treatment milestones, like a first visit, also work.
Parents write the reviews
For minors, the parent usually leaves the review. Address the request to them and keep it short.
Do not pressure a child to post.
Let the parent choose whether to post, and drop it if they decline.
Careful replies
Replying to a negative review with treatment details can breach privacy rules. Thank them, say you want to make it right, and invite a call to the office.
Picture this
Examples of what it can look like. Illustrations, not clients.
On the day a patient finishes treatment, their parent receives a congratulations and a link to share how the experience went.
A reviewer says the wait was long. A drafted reply apologizes, invites a call to the office, and avoids anything about the patient’s case.
A parent mentions how much the team helped their anxious child. The practice thanks them and asks if they would share it in a review.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your orthodontic practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I offer a gift for reviews?
Avoid it. Platforms generally forbid incentives for reviews.
Can I show a patient’s smile in my reply?
Not without written consent, and not in response to a review.
How often should I ask?
Once per milestone is enough. Do not ask the same family repeatedly.
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