AI marketing for med spas
AI speeds up the writing side of med spa marketing: first drafts of emails, social captions and treatment page copy in your voice. It cannot decide what claims are acceptable, so a provider or counsel should review before anything goes live. Westward sets up drafting that your team approves.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
What AI is good at here
It turns one idea into a month of posts, writes the seasonal email, and reworks a treatment page when you add a service. It also helps you stay consistent, which most busy med spas struggle with.
What it should not do
It should not invent results, imply a treatment will work for everyone, or write testimonials. Advertising for medical treatments is regulated, and the rules vary by state and by treatment.
Use only real photos with written consent, and do not retouch them in ways that mislead.
A simple review step
Set up a checklist: who signs off on claims, who checks photo consent, who posts. AI drafts, your team reviews, and nothing publishes without a name attached.
Picture this
Examples of what it can look like. Illustrations, not clients.
You add a new treatment. In an afternoon you have a draft page, an announcement email and a few captions, all waiting for your medical director’s edits.
Before a holiday, the system drafts a gift-card email and a reminder to book ahead, in your usual tone.
A staff member sends a photo with a signed consent form. The system files the consent record next to the photo.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write before-and-after captions?
It can draft them, but a person should check that they make no promises and that consent is on file.
Will my posts sound generic?
Not if you give it your voice, past posts and the words you avoid. Review keeps it on track.
More jobs AI can take on
What Westward builds for this
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