AI by industry · Chiropractors
Getting more reviews for your chiropractic practice
To get more reviews, a chiropractic practice should ask patients at the moment they feel better, make the link one tap away, and reply to every review. AI can send the request and draft your replies. Ask everyone, not only people you expect to be happy, and never reply with details that confirm someone was a patient.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your chiropractic practice to hand to AI first, what we would build, and roughly how long it takes.
Ask at the right moment
The best time is right after a visit where someone says they feel looser or the pain is gone. A message that day, with a direct link, beats a poster in the waiting room.
Replying carefully
Confirming that a reviewer was your patient can be a privacy problem. A safe reply thanks them in general terms and invites them to contact you directly.
AI can draft these replies, and a person should read each one before posting.
Spread them out
A burst of reviews in one week looks odd and then stops. A steady request after each patient’s visit builds a record over time.
Asking everyone the same way also keeps you fair and within platform rules.
Picture this
Examples of what it can look like. Illustrations, not clients.
A patient finishes a visit. An hour later a short thank-you arrives with a review link.
A reviewer writes about a long wait. The draft reply apologizes in general terms and gives a direct contact. You approve it.
Every month, you get a short list of what patients praised, such as the front desk or the explanations.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your chiropractic practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I offer a discount for a review?
Review sites generally do not allow paying for reviews. Check the platform’s rules before offering anything.
Should AI reply to reviews automatically?
We suggest a person approves each reply, especially for anything negative or health related.
What if a patient is unhappy?
Give them a way to reach you first. A real conversation often solves it, and it should never be hidden behind a screen.
More jobs AI can take on
What Westward builds for this
More reviews: the same job in similar businesses