AI receptionist for med spas
An AI receptionist for a med spa answers calls and texts when the front desk is busy or closed, handles the routine questions, and books consults. It passes anything clinical, urgent or unusual to a person with a written summary. Westward builds these around your services and your rules for what the assistant may and may not say.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Why the phone fails a med spa
Your team is hands-on all day. Injectors cannot step out of a treatment, and the person at the desk is often checking someone in or out. Calls roll to voicemail, and many callers never leave a message.
What it should and should not do
It can give hours, location, parking, what to expect at a first consult, and how to reschedule. It should not say whether someone is a candidate, discuss medications, or comment on a side effect.
If someone describes a reaction after a treatment, it should say a provider will call back and alert your team right away.
Privacy comes first
Calls about treatments involve health information. Choose tools that fit your privacy obligations, tell callers an assistant is helping, and keep records where only your team can reach them.
Picture this
Examples of what it can look like. Illustrations, not clients.
A caller asks whether you do a certain laser treatment. The assistant explains the consult, books one, and sends a confirmation text with the form to fill in first.
A client texts that her cheek feels warm and swollen after a visit. The assistant does not advise. It flags your clinical lead immediately.
It is Saturday night. A caller asks about membership options. The assistant takes her details and has a person reply Monday morning.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“other than a call made for emergency purposes or made with the prior express consent of the called party”
Sources
- 47 U.S.C. § 227 (TCPA): Consent rules for automated calls, prerecorded voices and texts.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will callers know it is AI?
They should. Telling people plainly is honest and builds trust, and some places require it.
What if a call is urgent?
You set the rules. Anything that sounds like a reaction or an emergency goes straight to a person, and the caller is told to contact emergency services when appropriate.
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