Software we have built

In short

Westward sets up AI and software inside businesses: an engine that finds off-market real estate deals in public records every night, Alex, a leasing platform where two AI agents negotiate, private portals, a proposal writer, and the agents and CRM we run our own business on. Each one says how it works and where it stands, including what is early or not yet measured.

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Flagship builds

The two biggest builds, each with its own page on how it works. The deal engine is drawn with example data, since the firm’s deals are theirs. Alex is shown from its working demo.

Built for a real estate investment firm

Off-market deal sourcing engine

A private dashboard that searches public records every night for apartment and warehouse properties in trouble, traces who owns each one, and drafts the first email. It is ready by 6 AM with the deals worth a call and exactly who to call.

How it works

  • Pulls public data every night
  • Puts it all on one property
  • Scores every property 0 to 100
  • Traces the owner to a person
  • Reads the broker deals in the inbox
  • Writes the first email
  • Ready by 6 AM

Where it stands

Built and running every night, now going through its acceptance tests with the firm. The firm’s deals, markets and numbers stay private, so the pictures here use example data.

Commercial leasing in Los Angeles

Alex, an AI commercial leasing platform

Alex matches a business to commercial space and carries it toward a signed lease. It sizes the space from what the business needs, ranks the whole market, prices the build-out that would make a near miss work, models the deal month by month, and lets two AI agents negotiate it inside limits each side sets.

How it works

  • Say what you need
  • See the whole market, ranked
  • Design the space
  • Model the deal
  • Let the agents negotiate
  • List a space in a minute

Where it stands

Live at alex.westwardconsulting.ai, with office buildings in Los Angeles.

Alex search results: 1,230 Los Angeles listings with aerial photos, filters for size, budget and a space program.

Built for clients

Client names, prices and numbers are theirs to share, so we describe the work and leave the rest out.

An architecture firm

Proposal studio

A tool that learns from a firm’s past proposals and drafts the next one in the firm’s own style.

What it does

  • A private workspace per firm, signed into by an emailed one-time code, with no passwords
  • Upload past proposals and a new project brief; get a full draft back
  • Each firm’s files stay in that firm’s workspace

What happened

In testing on a sample firm, a full draft came back in about two minutes. The real firm’s own proposals are the next step, so this is built and tested, not yet in daily use.

The proposal studio for a sample firm: past work uploaded, the firm’s framework learned, one proposal written with a health score of 82%.

A family that manages its own investments

Private portal for a family office

One private place where a family sees everything it owns, built to be locked down tight.

What it does

  • Sign-in by emailed one-time code, with no passwords
  • Each family’s data kept apart and encrypted with that family’s own keys
  • Runs on our cloud, or on the family’s own computer
  • Built so family data is never used to train AI and never sold

What happened

Built and running. We do not share a client’s details or numbers without their say-so.

The family office portal with a demo family: net asset value, paid in, distributed, returns by bucket, and missing tax forms flagged with drafts to review.

Built for ourselves

We use everything we sell. This is how we know it works, and where it does not yet.

Westward’s own site

Found on Google and named by ChatGPT

An agent that works our Google search and our name in AI answers every day, and writes down what it did.

What it does

  • Eight checks a day: measure, get pages into Google, fix what holds them back, check AI answers, write it down
  • Dated targets set in advance, with a catch-up mode if it falls behind
  • Checks Google AI Mode and Perplexity with real customer questions
  • Every number in its report is measured, none are estimated

What happened

Two weeks after launch, Westward was the second Google result for a search of its own name, behind another firm with the same name. That is the easy end of search; ranking for what strangers type is the hard end, and we have barely started.

The agent’s daily bar: eight checks, from measuring and getting pages into Google to checking AI answers and writing down what was done.

Westward’s own site

A website that improves itself

An agent that reads how visitors use this website and makes small, tested changes every night.

What it does

  • Records time on each page, scroll depth, sections seen, taps, dead taps and repeated angry taps, errors and load speed
  • Counts the booking funnel step by step, from first visit to a booked call
  • Ships at most two tested changes a night, or writes down why it made none
  • No cookies, no typed text and no IP addresses; a random number in the browser counts return visits, never tied to a name

What happened

In one 48-hour stretch it made nine live updates to our site. Whether each helped is graded by what visitors did afterward, and we publish numbers here once there are enough to mean something.

Westward’s own clients

Custom AI CRM and email

The system we run Westward on: every client, their email, calls, invoices and requests in one place, with an AI that reads the email.

What it does

  • A page per client with status, goal, next step and tabs for email, calls, billing and requests
  • Reads each client’s email every morning and updates a brief, a to-do list and the deal: what was agreed, the price, the date, the next step
  • Marks everything the AI wrote with ◇ and keeps the original email one click away
  • A full inbox: threads, attachment downloads, saved replies, drafts, new-mail alerts. Nothing sends until we press Send
  • Invoices, client requests and a private page for each client

What happened

It runs our own client work every day. We have no time-saved number to quote yet, and we would rather measure it with you in the audit than guess.

Our CRM with sample data: a client page with status, contacts, tabs for work, email, calls and billing, and what the client wants, filled in from calls, notes and email.

Westward’s own accounts

LinkedIn agent and Instagram DM agent

One agent keeps a company’s LinkedIn page in shape. Another messages every new Instagram follower by name.

What it does

  • The LinkedIn agent fixes things like a banner that does not fit and keeps the page current
  • The DM agent sends each new follower a first message and one quick question, with names filled in

What happened

We made a short film of each, and posted the first to Instagram and LinkedIn on October 4. We will publish how the films perform once there are numbers worth showing.

Frames from our films about three of our agents: a daily checklist at 7 of 8 done, a LinkedIn banner resized to fit, and the welcome messages sent to a new follower, names hidden.

Westward’s own chamber membership

Chamber of commerce autopilot

An agent that handles our local business chamber so nobody has to remember it.

What it does

  • Copies the chamber’s public events into the calendar, in free time
  • Turns chamber emails into drafts to answer
  • Anything that goes out becomes a draft or a to-do for a person to approve

What happened

Runs every morning. It never signs in to the chamber’s member portal or sends anything on its own.

Why we beat the big firms

Big consulting and software firms do good work, slowly and at a price. This is what is different when you hire us, and what you can check.

TopicWestwardA typical big firm
Who you talk toWestwardOrion, the person who builds it, from the first call to launch.A typical big firmUsually a salesperson first, then an account manager. The people who build it often never join a call.
How fast it worksWestwardScoping in week 1, then software you can click through within weeks. A first build takes about a month.A typical big firmOften weeks of discovery meetings and planning documents before anything works.
What it costsWestwardA fixed price in writing before we start. No hourly billing, no padding for offices and layers of managers.A typical big firmOften billed by the hour, with change orders as the plan moves. The rate carries the offices, the managers and the sales team.
What you can checkWestwardReal builds: an engine that works public records every night, checked by more than 2,400 automated tests, and a leasing platform loaded with more than 1,800 real Los Angeles buildings.A typical big firmCase studies, often with the details removed, and a wall of logos.
How it is builtWestwardFrom scratch, around how your business already works, with AI agents doing real work inside it.A typical big firmOften a standard platform set up for you, with license fees that keep coming.
After launchWestwardThe same person who built it watches it, fixes it and adds to it.A typical big firmOften handed to a support team that did not build it.
When software will not helpWestwardWe tell you on the first call, before you spend anything.A typical big firmA firm that has to keep a large team busy is built to sell big projects.

When a big firm is the better pick: you need dozens of engineers at once, a support desk staffed around the clock, or a vendor your board has already approved. For software built around how your business works, live in weeks, you want the person who builds it on the call.

Seeing something that fits? See everything we can build for you, or tell us the task that eats your week and we will say honestly whether AI can take it.

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