How to get more clients for your med spa with AI
Most new med spa clients arrive through a nearby Google search, a friend’s recommendation, or an inquiry that someone answered first. AI helps with the first and the third: it replies to inquiries in minutes and keeps your treatment pages and profile accurate so you show up locally. Westward builds both, with a person approving anything public.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Reply while they are still deciding
People researching a treatment often message several places in one evening. The one that answers with a clear next step usually gets the consult.
AI can reply at 10 pm with your hours, what a first consult involves and a booking link.
Give each treatment its own honest page
A page per treatment, covering what it is, what the consult includes and what aftercare looks like, helps both Google and AI assistants understand what you offer. Have your medical director review the wording.
Mind the advertising rules
Marketing for medical treatments carries rules about claims and before-and-after photos. Get written consent for any photo, avoid promised results, and have a provider or your counsel review copy. AI drafts; a person approves.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone fills in a consult form at 11 pm on a Sunday. By morning they have a reply explaining the consult and offering two open times.
A woman searches for a treatment near her and lands on a page that says plainly that a licensed provider decides what is right for her.
A pricing inquiry went quiet three weeks ago. A short check-in goes to your front desk to approve and send.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your med spa with the person who builds it
A free 30-minute call. You leave knowing which part of your med spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI replace the consult?
No. AI gets people to the consult. A licensed provider assesses the person and recommends a treatment.
Can the AI quote prices?
Only the prices you give it, and only where you want them shown. Many med spas prefer to discuss pricing after the consult.
More jobs AI can take on
What Westward builds for this
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