AI by industry · Dental practices
Dental practice marketing with AI
Dental marketing is mostly patient education: what to expect at a first visit, why checkups matter, how a crown or a night guard works. AI can draft those posts, emails and short pages in plain words, schedule them through the year and keep them consistent. The dentist reviews for accuracy and for advertising rules.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your dental practice to hand to AI first, what we would build, and roughly how long it takes.
Explain things patients are anxious about
Many people avoid the dentist out of fear or embarrassment. Posts that describe what happens at a visit, what the sounds mean, and how you handle nervous patients are quietly effective.
A one-minute video from the dentist explaining one thing, like what a night guard is for, feels personal. AI can draft the script and the caption.
Use the calendar
Back to school, the end of the benefit year and the holidays all change when people book. Emails timed to those moments feel useful rather than pushy.
Avoid statements about benefit amounts, which vary by plan.
Stay inside the rules
Dentists face rules on comparative claims, testimonials and before and after images. Patient photos need written consent. When unsure, leave it out.
Picture this
Examples of what it can look like. Illustrations, not clients.
A short post explains how a first visit works for adults who have not been in years, without judgment.
An email in the fall reminds patients that many dental plans reset at year end, and invites them to check their own benefits and book.
A monthly newsletter shares one practical tip, introduces a team member and says how to book.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your dental practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write about treatments accurately?
It can draft, but it can also get things wrong. Have the dentist check clinical statements before publishing.
Can I post patient photos?
Only with proper written consent and in line with your privacy and state rules.
Should I post about every treatment?
No. Pick the ones patients ask about most, and explain them well.
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