AI by industry · Physical therapy practices
Marketing a physical therapy clinic with AI
Physical therapy clinics can use AI to draft patient education, short local posts and updates for referral partners, such as a note on a new service. You edit each one so it is accurate and sounds like your clinic. Health advertising rules vary by state, so keep claims modest.
Talk through your clinic with the person who builds it
A free 30-minute call. You leave knowing which part of your physical therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Teach what you know
Your therapists answer the same questions daily: how long to ice, when to start moving, what to expect at week two. Turning those answers into short guides helps current patients and attracts searchers.
Seasonal angles work well here: ski and running injuries, desk setups during busy work months, and getting moving again after the holidays.
Talk to the people who send you patients
A monthly note to referring offices about what you treat and who you are accepting is more useful than a generic flyer. AI can draft the note. Your clinic director signs off.
Avoid outcome promises and keep any patient story free of identifying details unless you have written permission.
Picture this
Examples of what it can look like. Illustrations, not clients.
A short guide on “the first two weeks after ACL surgery” is drafted from your therapist’s notes and reviewed by them.
A letter to local surgeons announces that you now offer pelvic floor care.
A local running club gets a post on common shin issues and where to book a screening.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your clinic with the person who builds it
A free 30-minute call. You leave knowing which part of your physical therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write exercise instructions?
It can help format your therapist’s instructions. The content itself should come from a licensed therapist.
How often should I post?
Regular and useful beats frequent. A few good pieces a month is plenty for most clinics.
Should I show before and after videos?
Only with written permission and with your advertising rules in mind. Many clinics avoid it.
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