AI by industry · Orthodontists
Orthodontic practice marketing with AI
Orthodontic marketing works best as guidance for parents and adults: when to see an orthodontist, what each stage of treatment involves, how to care for braces and aligners. AI can draft those posts, emails and guides from your own explanations. The doctor reviews for accuracy and advertising rules.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your orthodontic practice to hand to AI first, what we would build, and roughly how long it takes.
Teach the stages
Families do better when they know what is coming: the first tight week, the foods to skip, what to do with a loose wire. Short guides on each, in your voice, reduce calls and set expectations.
Short videos work well: how to clean around braces, how to wear elastics, how to put in aligner trays. AI can draft the script, and a team member films it.
Content for referrers
A short quarterly note for referring dentists, covering what you offer and how to send a patient, keeps you top of mind.
Be careful with imagery
Smiles are personal. Use patient images only with written consent that covers marketing. Do not suggest that results are guaranteed or typical.
Picture this
Examples of what it can look like. Illustrations, not clients.
A short guide explains the first week with braces, including what soreness is common and when to call the office.
A quarterly letter to referring dentists summarizes how to refer, what you can see in a first visit, and how you report back.
A back-to-school email for parents explains how to book visits around the school day and how far ahead to ask.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your orthodontic practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will AI know orthodontics?
It knows general information but can be wrong. Treat drafts as drafts and have the doctor review.
What tone works best?
Warm and plain. Parents and teens do not want jargon.
Can I share patient success photos?
Only with written consent that specifically covers marketing, and within your state’s advertising rules.
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