More reviews for your optometry practice
The best moment to ask for a review at an optometry practice is when a patient picks up new glasses and sees clearly. AI can send a short thank-you with a direct review link the same day, and draft replies for you to approve. Ask everyone, and never name treatments or conditions in public replies.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your optometry practice to hand to AI first, what we would build, and roughly how long it takes.
The pickup is the moment
People are happy when they put on a good pair of glasses and the world sharpens. A message the same afternoon catches that feeling before it fades.
Ask the optician too. They often get the warmest feedback at pickup, and a quick “would you mind sharing that?” with a link is easy to make.
Replying with care
Eye health is health information. In public, thank the reviewer in general terms and move any detail to a phone call.
If the complaint is about wait times or an order delay, a calm reply with a name to contact does more good than a long defense.
Picture this
Examples of what it can look like. Illustrations, not clients.
A patient picks up glasses at 3. By 5 they have a short message with a link.
A reviewer says their lenses took too long. The draft reply apologizes and gives the manager’s direct line.
Monthly, you see what patients mention most, such as frame selection or friendly staff.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your optometry practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I give a discount for a review?
Review platforms usually forbid exchanging rewards for reviews. Check their rules first.
What if I get a bad review?
Reply politely and offer to talk offline. A person should always send it.
How soon after pickup should I ask?
The same day, while the new glasses still feel like a win.
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