AI by industry · Orthodontists
How orthodontists can get more consults with AI
Orthodontists get more consults by answering what parents and adults ask before they call: when to start, how long treatment takes, what the options are, and what a first visit involves. AI can draft those pages and reply quickly to inquiries. Stay modest in claims, avoid guaranteed results, and follow your state board’s advertising rules.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your orthodontic practice to hand to AI first, what we would build, and roughly how long it takes.
Write for the parent and the adult
Two audiences search differently. Parents ask about age and timing. Adults ask about discreet options and treatment length.
Separate pages for each speak to their worries.
Referrals are a channel
General dentists and pediatric dentists send many patients. A simple way for them to refer, and a prompt, courteous update afterward, keeps them sending.
Ask referring offices what they want to know about your practice, and write a page that answers it.
No promises on results
Every smile and every case is different. Avoid promising timelines or outcomes. Describe the process, and let the consult cover the specifics.
Before and after photos need written consent and must follow advertising rules for your state.
Picture this
Examples of what it can look like. Illustrations, not clients.
A mother searches about whether her daughter’s crowding needs early treatment. She finds your page on first visits at a young age and books a consult.
An adult looks for options that are less visible. Your page describes the choices you offer and what a consult covers, and he requests a visit.
A general dentist looks for an orthodontist to refer patients to. Your page for referring offices explains how to send a case and how you report back.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your orthodontic practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write my treatment pages?
It can draft them. An orthodontist should check every clinical statement.
Should I advertise free consults?
If you offer them, say so clearly. Check your state’s advertising rules first.
How fast should I answer consult requests?
As fast as you can, with a person confirming the time. Families often contact more than one practice.
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