Marketing for optometrists using AI
An optometry practice can use AI to draft patient emails and short posts around moments that already matter: back-to-school exams, screen strain, sunglasses season, end-of-year benefits. You edit each piece so it is accurate and sounds like you. Keep medical claims general and check any promotion rules.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your optometry practice to hand to AI first, what we would build, and roughly how long it takes.
Use the calendar
Optometry has natural seasons. Parents think about eyes in late summer. Many people think about their vision benefits near the end of the year.
A simple yearly plan of five or six messages, drafted ahead, is more useful than daily posting.
Show the optical, too
Frames are a visual product, and your selection is a reason to visit. Short posts about new arrivals or a styling tip for a face shape are easy to draft and review.
Show the people and the process
Patients often fear the exam or the cost of frames. Short pieces that explain what each step is for, and what your lens options mean, ease that worry.
Your opticians know this better than anyone. Let them tell AI the answers and then edit the draft.
Picture this
Examples of what it can look like. Illustrations, not clients.
In August, an email to parents explains what an eye exam for a school-age child includes.
A post introduces a new frame line with a short note on fit.
In late autumn, a reminder tells patients to check whether their plan benefits renew at year end.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your optometry practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write about eye conditions?
It can draft general education. A clinician should check it before it goes out.
Do I need to post every day?
No. A steady, small plan beats a burst you cannot keep up.
Can I post discounts?
Yes, but check that they are accurate and compliant with any rules that apply to your frames and exams.
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