AI by industry · Dental practices
How dental practices can get more new patients with AI
A dental practice gets more new patients by being the clear answer to what people search before they book: a dentist near them, a toothache, a cleaning without insurance, clear aligners or implants. AI can draft pages for each service and neighborhood and reply quickly to inquiries. Keep health claims modest and accurate, and follow the advertising rules for dentists in your state.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your dental practice to hand to AI first, what we would build, and roughly how long it takes.
One page per thing patients look for
People search for the treatment, not the practice: emergency dentist, dental implants, kids’ first visit, dentures. A page for each, written in plain words, shows you offer it and how it works.
Describe what happens at the visit. Avoid promising outcomes.
Make the first call easy
New patients choose quickly. They want to know if you take their insurance, whether you can see them this week, and what the first visit involves. A page and a phone answer that cover these remove reasons to move on.
Mind the advertising rules
State dental boards set rules on how practices advertise, including claims like “best” and before and after photos. Have a person who knows your state’s rules review everything.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone searching for a dentist who sees nervous patients finds your page about how you slow down for them, and calls.
A family new to the area looks for a dentist who sees both kids and adults. Your page lists the ages you see and how to book a first visit for the whole family.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your dental practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write my service pages?
It can draft them from your input. A dentist should check every clinical statement before it goes live.
Do I need to run ads?
Not necessarily. Ads buy attention while you pay, and a strong profile and pages work in the background.
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