AI by industry · Therapy practices
Reviews and reputation for therapy practices
Many licensing boards and professional ethics codes discourage or restrict therapists asking clients for reviews or testimonials, so check yours before anything else. If reviews are not allowed, you can still build trust through a clear website and honest profile. AI can help with that, and with replying only in general terms if you reply at all.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Check the rules first
Asking a client to publicly vouch for you can blur the therapy relationship and may break your code of ethics. This varies by profession and state, so look up your board’s position or ask a professional organization.
Some practices rely on referral partners instead: a physician, a school counselor or a colleague who knows your work. Thanking those people, and staying in touch, can matter more than public reviews.
Other ways to build trust
A well-written about page, clear information on your approach, your training and how to begin, and a complete directory profile do much of the work reviews do elsewhere.
If a review does appear, do not confirm the person is a client. A neutral reply that talks about your practice in general is safest, or no reply.
Picture this
Examples of what it can look like. Illustrations, not clients.
Instead of asking for reviews, you write a clear “what to expect” page that makes the first call easier.
A directory profile is polished with AI help and checked by you for accuracy.
A review appears unprompted. You choose to leave it unanswered, which is common and acceptable.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI reply to reviews for me?
We would not suggest it for therapy. If you reply at all, write it yourself or review it closely.
What else builds credibility?
Clear credentials, a plain explanation of your approach, and consistent contact details.
Are directory ratings the same as reviews?
They can raise the same questions. Check the directory’s rules and your board’s.
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