AI by industry · Therapy practices
Marketing for therapy practices using AI
Therapists can use AI to draft website pages, a short newsletter on topics like stress or sleep, and directory profiles, then rewrite them in their own voice. Keep claims modest, never promise outcomes, and follow your board’s advertising rules. Warmth and clarity matter more than volume.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Sound like a person
Therapy is relational, and clients choose someone they feel comfortable with. A page that sounds generic does not help. Use AI for structure and a first pass, then add the details only you would say.
Education without advice
General pieces about common experiences, like what therapy is like or how to find a therapist, help people take a first step. They should not diagnose or give personal advice, since readers are not your clients.
Show up in your community
Talks, workshops and local partnerships can introduce you to people who would never search for a therapist. AI can help with an outline and a flyer, while you deliver the content yourself.
Say clearly what you offer and who it is for.
Picture this
Examples of what it can look like. Illustrations, not clients.
A short post explains what a first session is like, in your voice.
A quarterly email shares one idea about handling a busy season and invites replies.
A directory profile lists the concerns you work with and the ones you refer out.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I say I “cure” anxiety?
No. Avoid guarantees and cure claims. Describe your approach instead.
Should I post on social media?
Only if you enjoy it and your board’s guidance allows. A good website often matters more.
How do I avoid sounding generic?
Add specifics only you know: your approach, the people you enjoy working with and what you will not do.
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