AI by industry · Therapy practices
Get your therapy practice found on Google and ChatGPT
When someone asks Google or ChatGPT for a therapist near them, the practices that appear state clearly who they help, the concerns they work with, where they are or whether they offer video sessions, and how to start. No one can guarantee a recommendation. Westward’s ChatGPT and AI search agent checks how you show up and suggests fixes you approve.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Say who you help
Pages on specific concerns and groups, such as grief, couples, teens or first responders, give assistants something precise to quote. “We help everyone” gives them nothing.
Be clear about the logistics
State your location, whether you see people in person, by video or both, which states you are licensed in, and whether you take insurance. These are the questions people ask first.
Your photo and your voice
A photo and a short bio in your own voice help a person decide whether you seem like a fit before they ever call.
Keep it warm and plain, and avoid listing every certification you have ever earned.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone asks an assistant for a therapist near them who works with perinatal anxiety. Your page on that topic states your training and how to reach you.
Your site says you are licensed in California and offers video sessions to clients there.
You start accepting a new insurance plan, and your site and directory profiles are updated together.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your therapy practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Are directory profiles useful?
Yes. They are often what assistants and searchers see. Keep them accurate and consistent with your site.
Can I pay someone to guarantee rankings?
Be cautious. No one can guarantee how search or AI answers will list you.
Should I list my fee?
That is your choice. Many people appreciate knowing, especially if you offer a sliding scale.
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