AI marketing for plumbing companies
A plumbing company can use AI to turn what it already knows into marketing: tips for freezing weather, the signs of a failing water heater, before-and-after job photos with captions, and emails to past customers. The material comes from your jobs, and AI helps with the writing. You approve everything.
Talk through your plumbing business with the person who builds it
A free 30-minute call. You leave knowing which part of your plumbing company to hand to AI first, what we would build, and roughly how long it takes.
Your jobs are the content
A photo of the corroded pipe you pulled, with two sentences on what caused it, teaches more than a stock image ever will. Get the tech to snap it, and let AI write the caption.
Ask customers for permission before posting photos of their home.
Seasonal reminders that help
Before the first cold snap, how to find your main shutoff. Before a holiday, what not to put down the disposal. Short, useful and timely.
Winter freezes, spring hose bibs, summer sprinklers, fall water heaters. Each season has its theme.
Keep claims honest
Avoid promising same-day service or lowest prices unless you can always deliver. Overpromising brings the angry reviews.
Picture this
Examples of what it can look like. Illustrations, not clients.
Your tech photographs a failed supply line behind a washer. The caption explains braided hoses wear out, and it is the most-viewed post of the month.
In October, past customers get an email on draining outdoor spigots, with your number at the bottom.
Before the first freeze, you send past customers a three-line note on shutting off outdoor faucets, and nothing else.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- OSHA: construction safety: Federal safety rules for job sites.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your plumbing business with the person who builds it
A free 30-minute call. You leave knowing which part of your plumbing company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Do I need to be on social media?
Not necessarily. A few good posts, a tidy Google profile and emails to past customers go a long way.
Is AI-written content obvious?
It can be if you leave it generic. Add your own details from the job.
How much should I post?
A little, consistently. One useful post a month beats a burst of ten and then silence.
More jobs AI can take on
What Westward builds for this
Marketing and content: the same job in similar businesses