AI by industry · General contractors
AI marketing for general contractors
AI marketing for general contractors turns the work you already document into project pages, plain-language explainers and posts. The strongest content shows your process: how you estimate, how you handle surprises, how you communicate. AI drafts it from your notes, and you confirm it is accurate.
Talk through your construction company with the person who builds it
A free 30-minute call. You leave knowing which part of your general contractor to hand to AI first, what we would build, and roughly how long it takes.
Show how you work
Clients are nervous about cost overruns, delays and disappearing contractors. A page explaining how you handle change orders, how often you update clients and what a typical week looks like answers those fears before the first call.
A short page on your estimating method, such as what is in a fixed bid versus an allowance, can head off arguments later.
Project stories
The old house with wiring nobody expected. The wall that turned out to be load-bearing. Real stories, with photos, show experience better than a list of services.
Care with claims
Licensing rules for advertising differ by state, and many require your license number. Do not use photos of other people’s work. A person reads everything before it goes live.
Picture this
Examples of what it can look like. Illustrations, not clients.
You finish a whole-house renovation. From your daily logs, a draft project story appears for you to correct.
A page titled “How we handle change orders” is drafted from the way you actually do it.
Three finished kitchens become one page comparing how each project handled the same hidden problem.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- OSHA: construction safety: Federal safety rules for job sites.
- EPA: Renovation, Repair and Painting Program: Lead-safe rules for work on homes built before 1978.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your construction company with the person who builds it
A free 30-minute call. You leave knowing which part of your general contractor to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will it make my work sound generic?
Only if the inputs are. Specific notes and photos produce specific pages.
Do I need social media?
Only if your clients are there. Project pages and your profile usually matter more.
Should I post prices?
Explaining what affects cost is safer than quoting figures. Every home is different.
More jobs AI can take on
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