AI by industry · Plumbers

Get your plumbing company found on Google and ChatGPT

Homeowners now ask AI assistants for a plumber near them as well as searching Google. To show up, a plumbing company needs clear pages for each service and area, a Google profile that matches your website, and genuine reviews. Nobody can guarantee a recommendation.

Talk through your plumbing business with the person who builds it

A free 30-minute call. You leave knowing which part of your plumbing company to hand to AI first, what we would build, and roughly how long it takes.

State your services and areas plainly

Say which towns you serve, whether you do emergencies, and which jobs you do and do not take. Clear statements are easy to match to a question.

If you serve a handful of towns, list them. Do not claim the whole county.

Match your profile to your website

Business hours, service area, phone number and categories should agree everywhere. A mismatch causes missed calls and weaker trust.

Answer the questions people ask

What to do when a pipe bursts, what causes low water pressure, when to replace a water heater. Answer them at the top of the page, then explain.

Include your license number. It answers a quiet question for many customers.

Picture this

Examples of what it can look like. Illustrations, not clients.

A homeowner asks an assistant what to do about a gurgling drain. Your page explains the likely causes and when to call, and your number is on it.

You notice your Google profile still shows last year’s hours. You fix it and the after-hours calls start reaching you.

A renter asks an assistant who to call for a leaking water heater. Your page on emergency water heater service, with hours, shows up in the answer.

The rules that apply, in their own words

“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”

FTC Act, 15 U.S.C. § 45(a)(1). Claims an AI drafts for you are your claims. Keep them true and checkable.

“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”

Google Search Central, “Creating helpful, reliable, people-first content”. The same pages that answer real questions well are the ones AI assistants quote.

Sources

Talk through your plumbing business with the person who builds it

A free 30-minute call. You leave knowing which part of your plumbing company to hand to AI first, what we would build, and roughly how long it takes.

Questions

How do I know if ChatGPT mentions me?

Ask it the questions your customers ask and see. This should be checked on a schedule, since answers change.

Is this different from regular SEO?

It overlaps a lot. Clear, accurate pages help both.

How do I check if I appear?

Ask the assistants and Google the questions your customers use, and write down what you see each month.

Get started using AI in your business