AI marketing for roofing companies
AI marketing for a roofing company turns your job photos and notes into before-and-after posts, project pages and seasonal reminders. It drafts, you approve. The raw material is your real work, so the posts show roofs you actually did, in towns you actually serve.
Talk through your roofing company with the person who builds it
A free 30-minute call. You leave knowing which part of your roofer to hand to AI first, what we would build, and roughly how long it takes.
Start with the photos you already take
Most roofers photograph every job for records and claims. A photo set plus two lines of notes becomes a post or a project page: the roof type, the problem, what you did. AI writes the draft, and you correct the details.
Build one small habit: crew leads take a handful of photos before, during and after. Without the raw material, no tool can make a post worth reading.
Content that follows the seasons
Spring is for checking what winter did. Before storm season, a reminder to clear gutters and look at flashing. After a storm, a calm post about what to check and who to call. These bring in people who are already worried.
Rules to keep it honest
Use your own photos, never stock images presented as your work. Many states require your contractor license number in advertising, so check yours. Nothing posts until a person approves it.
Picture this
Examples of what it can look like. Illustrations, not clients.
You upload photos of a flat roof replacement with a few notes. A post is drafted covering the problem, the material and the town.
Before the rainy season, your past customers get a short note on what to look for around chimneys and vents.
A tile roof repair becomes a short post explaining why the underlayment, not the tile, was the problem.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- OSHA: construction safety: Federal safety rules for job sites.
- EPA: Renovation, Repair and Painting Program: Lead-safe rules for work on homes built before 1978.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your roofing company with the person who builds it
A free 30-minute call. You leave knowing which part of your roofer to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will it sound like everyone else?
Not if it works from your notes and photos. Generic content comes from generic inputs.
How often should I post?
Only as often as you have something real to show.
Can AI make videos?
It can help script and caption ones you film. A clip of a real crew on a real roof beats a generated one.
More jobs AI can take on
What Westward builds for this
Marketing and content: the same job in similar businesses