AI by industry · Dental practices
Get a dental practice named on Google and ChatGPT
When someone asks an AI for a dentist near them, the answer is built from what it can verify: your Google profile, your reviews, your website and the clarity of what you offer. Keep your hours, services, insurance information and location consistent and complete. No one can promise a mention, but gaps make you easy to skip.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your dental practice to hand to AI first, what we would build, and roughly how long it takes.
A complete, consistent profile
Hours, address, phone, services and the insurance you accept should match on your website and every listing. A profile that is out of date, such as showing old hours, quietly costs new patients.
Pages with the answer first
Does a root canal hurt? Do you see children? What if I have no insurance? A page that opens with a direct, careful answer is easier to quote and easier for a patient to trust.
Keep it informational. Leave diagnosis to the visit.
If a dentist or team member speaks a second language, say so. It is a real reason someone chooses you.
Test and track
Ask AI tools the questions patients ask and see who is named. Westward’s ChatGPT and AI search agent runs those checks on a schedule and reports the real result.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone asks an AI for a dentist near them who sees kids on Saturdays. Your page lists your Saturday hours and the ages you see, so the answer can include you.
An AI quotes outdated hours for your practice. You find the old listing and correct it.
A person asks an AI where to go for a toothache on a weekend. Your page explains how you handle urgent visits, so the answer has something real to use.
The rules that apply, in their own words
“A covered entity or business associate may not use or disclose protected health information, except as permitted or required by this subpart”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 45 CFR § 164.502 (HIPAA Privacy Rule): When patient information may be used or shared, including by vendors.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your dental practice to hand to AI first, what we would build, and roughly how long it takes.
Questions
Does the AI see my patient records?
No. AI engines read public information such as your website and listings. Keep patient information out of anything public.
Is it different from SEO?
They overlap. SEO is about the search results page, and GEO is about being named in AI answers.
Should I list the insurance I accept?
Yes, and keep it current. Plans change, so add a note inviting people to call to confirm.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses