A CRM and dashboard for your day spa
A day spa dashboard should show who is due back, which packages are close to expiring, how many gift certificates remain unused and which group inquiries are waiting. Westward builds a custom AI CRM for spas, with a short page per guest and drafts for your follow-ups. Nothing sends until a person presses Send.
Talk through your spa with the person who builds it
A free 30-minute call. You leave knowing which part of your day spa to hand to AI first, what we would build, and roughly how long it takes.
A page per guest
Favorite therapist, preferred pressure, treatments she loves, packages and certificates. Anyone at the desk can greet her like a regular.
It can also show when a guest has a birthday or anniversary on the calendar, if she shared it, so a personal note goes out at the right time.
A view of what is coming
Group inquiries waiting for a reply, guests due back, packages near expiry. A morning list turns it into action.
Gift certificate buyers and recipients both appear, so you can see which gifts turned into new regulars.
Built for your spa
It uses your menu, rooms and rules, not a template meant for every business.
Picture this
Examples of what it can look like. Illustrations, not clients.
The manager sees three group inquiries from the weekend with drafts ready.
A guest calls to ask about her package. The desk opens her page and answers at once.
The owner sees how many gift certificate buyers later booked their own visit.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“intended for voluntary use and to improve the ability to incorporate trustworthiness considerations into the design, development, use, and evaluation of AI products, services, and systems.”
Sources
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your spa with the person who builds it
A free 30-minute call. You leave knowing which part of your day spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will it replace my booking system?
Not necessarily. It can sit alongside it.
How is it priced?
A fixed price in writing, before anything is built. No hourly billing.
How long does a first version take?
About a month, starting with a free 30-minute call. The price is fixed and in writing.
More jobs AI can take on
What Westward builds for this
A dashboard that runs itself: the same job in similar businesses