Follow-up and rebooking for day spas
Day spa guests return when someone reminds them kindly and makes it easy: a note after the visit, a reminder when a package has visits left, and a seasonal invitation. AI can track each guest’s treatments and send short messages in your tone. Westward builds it, and you approve the wording before anything is sent.
Talk through your spa with the person who builds it
A free 30-minute call. You leave knowing which part of your day spa to hand to AI first, what we would build, and roughly how long it takes.
The thank-you that starts the next visit
A note the next day, thanking her and offering to book the next treatment, takes the glow of a great visit and turns it into a plan.
Packages and memberships
A guest who prepaid for visits but has not used them is a guest who feels guilty and may not return. A friendly reminder about what she has left, and when it expires, helps her enjoy it.
Seasons and occasions
Mother’s Day, the holidays, wedding season, back-to-school. A note a few weeks ahead, tailored to what a guest has booked before, feels thoughtful rather than pushy.
Past gift buyers are worth remembering. Someone who bought a certificate last December may well do so again.
Picture this
Examples of what it can look like. Illustrations, not clients.
The day after a massage, a guest gets a short thank-you and an invitation to book a return visit.
A guest has three visits left on her package, which expires soon. A kind reminder offers her favorite therapist’s openings.
Before Mother’s Day, a past gift buyer receives a note about this year’s certificates.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your spa with the person who builds it
A free 30-minute call. You leave knowing which part of your day spa to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will guests feel pressured?
Not if messages are few and useful. Keep them short and always let people opt out.
Does it keep health details out of texts?
You can set it to avoid them. Keep sensitive details out of messages that others may see.
What about people who bought a gift for someone else?
If you collect that permission, the buyer can get a note when the certificate is used, and a suggestion for next year.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses