AI by industry · Recruiting agencies
Get a recruiting agency found on Google and ChatGPT
To appear on Google and in AI assistants, a recruiting agency needs a clear page for each specialty and location, straightforward answers about how it works with employers and candidates, and consistent business details. Employers ask things like who recruits accountants near them. Say what you recruit, where and how. No one can guarantee a ranking.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your recruiting agency to hand to AI first, what we would build, and roughly how long it takes.
A page for each specialty
Pages for the fields you recruit in, such as accounting, healthcare administration or engineering, explain your process and the kinds of roles you fill. Specific pages are easier to match to what an employer asks.
Answer employer and candidate questions
How does contingent versus retained search work? What happens during a guarantee period? How do I get my resume to a recruiter? Short, plain answers get quoted. Avoid giving fee numbers unless they are fixed and accurate.
You need separate content for employers and for candidates.
Keep your details consistent
Your name, address, phone and services should match on your site, Google profile and directories. Agencies with similar names are easy to confuse, so make yours clear.
Picture this
Examples of what it can look like. Illustrations, not clients.
A clinic owner asks an AI assistant how to find a recruiter for dental office staff. A page that explains exactly that is easy to include.
A candidate searches for a recruiter for accounting jobs near them. They find your page that explains how your process works and how to send a resume.
You check by asking the same questions monthly and writing down whether your agency is mentioned.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your recruiting agency to hand to AI first, what we would build, and roughly how long it takes.
Questions
Should I list job openings on my site?
Yes if you can keep them current. Old listings frustrate candidates and reflect poorly on you.
Can I get my agency named by AI assistants?
You can make it easier by being clear and consistent, but no one controls what an assistant says.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses