AI by industry · Recruiting agencies
How recruiting agencies can get more reviews
Recruiting agencies get more reviews by asking at good moments: a client after a successful placement, and a candidate after they start a role they are happy with. AI drafts a short personal request and tracks who has been asked. Ask honestly, never trade a review for anything, and do not post reviews on anyone’s behalf.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your recruiting agency to hand to AI first, what we would build, and roughly how long it takes.
Two kinds of reviewer
Hiring managers can speak to speed and quality of candidates. Candidates can speak to communication and honesty. Each type of review reaches a different audience, and both matter to your reputation.
Timing and tone
Ask a client once the new hire has settled in. Ask a candidate shortly after they start, or even after a role that did not work out if they had a good experience with you. A personal message works better than a form.
Respect that some people prefer not to post publicly.
Handle criticism calmly
Recruiting is emotional. A candidate who was passed over may leave a harsh review. Reply politely, do not reveal anything about their candidacy, and offer to talk privately.
Picture this
Examples of what it can look like. Illustrations, not clients.
A month after a new office manager starts, the hiring manager receives a short note thanking them and asking for a few words about the process.
A candidate who accepted an offer gets a congratulatory message on their first day with a link if they want to share their experience.
A review praises quick communication. Your reply thanks them and keeps it short, without mentioning the company’s name.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your recruiting agency to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I offer a gift card for a review?
No. Platforms generally prohibit rewards for reviews, and it undermines trust.
What about confidentiality?
Hiring is confidential. Never reveal who was hired, who was not, or details of a search in a public reply.
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