Get a law firm found on Google and ChatGPT
People now ask AI assistants things like “how do I find a landlord tenant lawyer near me.” To appear, a firm needs clear pages per practice area and location, attorney pages that state licensing and experience accurately, and the same firm details across listings. Nobody can guarantee placement.
Talk through your firm with the person who builds it
A free 30-minute call. You leave knowing which part of your law firm to hand to AI first, what we would build, and roughly how long it takes.
Be specific about who you help
A page that says what the firm handles, where, and what a first call involves is easier to quote than a general page about “legal solutions.” Put a short answer at the top.
Attorney pages should list bar admissions and jurisdictions accurately. Mistakes here are both a trust problem and an ethics problem.
Check what AI says about you
Ask the questions your clients ask and see which firms are named. If you are missing, or the details are wrong, fix the source: your site, your listings or your profiles.
Repeat the check regularly, since answers change.
Mind the details that machines read
Pages should state the firm’s name, address, phone, hours and areas of practice in plain text, not just in images. Structured data can help search tools read them. Keep every listing identical, because mismatches lower trust in machine answers.
Picture this
Examples of what it can look like. Illustrations, not clients.
An assistant is asked about firms that handle small business contracts in a city. Your page lists the services, the jurisdiction and the attorney’s admissions plainly.
A firm changes its suite number. The listings and site are updated together so the old address stops appearing.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- ABA Model Rule 1.6: Confidentiality of Information: The model ethics rule on protecting client information.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your firm with the person who builds it
A free 30-minute call. You leave knowing which part of your law firm to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can anyone promise first place?
No. Be wary of any provider that does.
What does Westward do?
We build the pages and check the answers on a schedule. A person approves changes and the accounts stay yours.
How often should I check?
Monthly is a sensible start. Answers shift as search tools change, so a regular check shows when something needs fixing.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses