AI by industry · Estate planning attorneys
Show up on Google and ChatGPT: estate planning attorneys
People now ask ChatGPT and Google’s AI answers things like “who can set up a trust near me.” Those tools lean on clear pages, consistent firm details and a complete Google Business Profile. Write plain pages that state what you do, where, and for whom, and keep your name, address and phone the same everywhere.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your estate planning attorney to hand to AI first, what we would build, and roughly how long it takes.
Say exactly what you do
A page that says “revocable living trusts, wills, powers of attorney and trust administration for families in Orange County” is easier to quote than a page about “comprehensive legal solutions.”
Separate pages for each service, such as trust administration or powers of attorney, help more than one long page that tries to cover everything. Each can start with a two-sentence answer.
Be one consistent firm
Different spellings of your firm name, old addresses and a stale directory entry confuse both search engines and AI. Clean them up once.
Reviews and your Google Business Profile feed these answers too, so keep your hours, services and categories current.
Check what the AI says
Ask the assistants the questions your clients ask and read the answers. If you are missing, or described wrongly, that tells you what to fix. Westward’s ChatGPT and AI search agent does this check on a schedule.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone asks an assistant who handles trust administration after a parent dies in your county. Your page that explains the process is the one it quotes.
An old directory lists a retired partner’s name beside yours. It is corrected, and the confusion stops.
You ask five questions your clients ask, note which firms are named, and see what those firms’ pages have that yours lack.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- ABA Model Rule 1.6: Confidentiality of Information: The model ethics rule on protecting client information.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your estate planning attorney to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I pay to be named by ChatGPT?
Not directly. You earn it with clear pages, accurate listings and real reviews. Nobody can guarantee a mention.
Is this different from regular SEO?
It overlaps. Good pages help both, but AI answers also reward plain summaries and questions answered up front.
Should I block AI crawlers from my site?
That is your decision. If you want to be named in their answers, they need to be able to read your pages.
More jobs AI can take on
What Westward builds for this
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