AI by industry · Real estate investors
Find off-market real estate deals with AI
To find off-market real estate deals with AI, start with public records for your market, then have the software sort owners by signs they might sell: long ownership, absentee addresses, tax delinquency, probate, code violations. It researches each one and drafts a first letter. Westward builds these deal engines.
Talk through your real estate investing business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate investor to hand to AI first, what we would build, and roughly how long it takes.
The list is the whole game
County assessor and recorder data, probate filings and code enforcement records are public. The trouble is that they come as messy files that nobody has time to clean every week.
AI can pull them on a schedule, remove duplicates, match owners to properties and rank the list by the signals you care about.
Owner research before the first touch
Who owns it, is it an LLC, do they own other places, where do they live now? An assistant can assemble that from records so you walk into the first conversation prepared.
Then reach them the right way
A first letter that reads like a person wrote it still works. Phone and text have consent and do-not-call rules. Some states also regulate how you can approach homeowners in distress. Follow them, and get legal advice.
Picture this
Examples of what it can look like. Illustrations, not clients.
A property has been held by the same owner for decades, the owner’s mailing address is in another state, and taxes are overdue. It floats to the top of this morning’s list.
A probate filing appears for a house on your target street. The system pulls the filing, names the personal representative and drafts a respectful letter.
You buy in three zip codes. The system watches all three and only shows you what is new.
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your real estate investing business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate investor to hand to AI first, what we would build, and roughly how long it takes.
Questions
Is it legal to use public records this way?
Public records are public, but how you contact people is regulated. Check state and federal rules before you mail, call or text.
Can AI predict who will sell?
No. It can rank by signals that sellers often share. You find out who is really ready by talking to them.
More jobs AI can take on
What Westward builds for this
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