AI by industry · Real estate agents
How real estate agents can get more listings with AI
Most agents get more listings by staying in front of people who already know them, not by chasing strangers. AI can track your past clients and neighbors, remind you who to contact, and draft the note. Westward builds that kind of system for agents, and you approve every message.
Talk through your real estate business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate agent to hand to AI first, what we would build, and roughly how long it takes.
Your next listing is probably in your phone
Sellers usually hire someone they know or someone a friend recommends. That makes past clients and your wider circle the best list you have. The trouble is memory. Who bought four years ago? Who said they might sell once the kids finish school?
An AI system can read your notes and email, pick out those details, and put the right five people in front of you each morning.
Be the answer in the streets you work
Sellers type things like “what is my condo worth in Mar Vista” or “how to sell a house with a tenant in it.” Honest pages that answer those questions, written about neighborhoods you really know, give you a chance to be found.
Picture this
Examples of what it can look like. Illustrations, not clients.
A client you helped buy a condo replies to your holiday email that a baby is on the way. The system notes “may need more space” and reminds you to check in this spring.
You close on Maple Street. The system drafts a short note to the neighbors about the sale, and you edit and send it.
You work three neighborhoods. Each gets a page answering the questions sellers there ask, built from your own notes.
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“header information that is materially false or materially misleading.”
The U.S. Bureau of Labor Statistics counts 530,600 broker and sales agent jobs in the U.S. in 2025 and projects 2% growth from 2025 to 2035. Source: BLS Occupational Outlook: Real Estate Brokers and Sales Agents.
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- NAR Code of Ethics and Standards of Practice: The rules REALTORS® follow, including honest advertising.
Talk through your real estate business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate agent to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI find sellers from expired listings for me?
It can sort a list. But calling or texting strangers is regulated, including do-not-call and text consent rules. Check with your broker before you use any list.
Will it sound like a robot to my past clients?
Not if you keep the personal part. The AI drafts from what you know about the person, and you change anything that does not sound like you.
More jobs AI can take on
What Westward builds for this
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