AI by industry · Real estate investors
AI marketing for real estate investors: reach sellers
Real estate investors use AI to write letters and landing pages that sound like a person, to test different messages to different kinds of owners, and to email a buyers list when a deal is ready. Your marketing still has to follow rules on mail, calls, texts and how you describe your offer.
Talk through your real estate investing business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate investor to hand to AI first, what we would build, and roughly how long it takes.
Different owners, different letters
A landlord tired of managing, an heir with a house two states away, and an owner with back taxes do not want to hear the same thing. AI can draft a version for each from the same list.
A page that answers the real question
A seller who gets your letter often looks you up. A simple page saying who you are, what you buy, how it works and what to expect keeps them from leaving.
Avoid promises you cannot keep, such as a price before you have seen the property.
Check the rules
Some states regulate wholesaling and how you describe your role. Do-not-call and text consent rules apply. A person should read every message before it goes out.
Picture this
Examples of what it can look like. Illustrations, not clients.
You have a list of out-of-state owners. The system drafts a letter that mentions the local area and says you can close on their schedule.
You put a rehab under contract. A short email to your buyers list is drafted with the photos and neighborhood, and you add the terms.
The same offer is described in two ways on two mailers. Over a few weeks you see which gets more calls.
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your real estate investing business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate investor to hand to AI first, what we would build, and roughly how long it takes.
Questions
Are AI-written letters effective?
The best ones read like a real person wrote them. You should edit them so they sound like you.
Do I need a license?
That depends on the state and how you structure deals. Ask a local attorney.
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What Westward builds for this
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