AI by industry · Real estate brokerages
How real estate brokerages can get more business with AI
A brokerage grows two ways: more listings and buyers through the door, and more good agents who want to hang their license there. AI can help with both by keeping your market presence fresh and by tracking recruiting conversations that take months. Westward builds this kind of tooling for brokerages.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate brokerage to hand to AI first, what we would build, and roughly how long it takes.
The office name has to earn trust
Sellers compare brokerages before they compare agents, at least a little. A brokerage site with real local market notes, clear service areas and agent pages that stay current gives them reasons to call.
The usual trouble is that no one has time to keep it fresh. That is a job for a system with a person approving.
Recruiting is a long conversation
An agent who is thinking of leaving their current office may talk with you for six months before deciding. Most brokers keep that in their head.
A simple log, with a reminder and a drafted check-in after each chat, keeps those conversations alive without you chasing them from memory.
Keep recruiting above board
Talking to agents about switching is normal, but rules about non-solicitation and marketing claims vary. Check any pitch against your agreements and state rules.
Picture this
Examples of what it can look like. Illustrations, not clients.
A top producer at another firm says “maybe next year” at a coffee meeting. The system sets a reminder for three months out with a note of what they cared about, such as a better transaction team.
A seller searches for brokerages that handle condo sales in your town. Your office page for that specific work answers her questions in plain words.
Your site lists an agent who left last month. The system flags it and prepares the edit for you to approve.
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“header information that is materially false or materially misleading.”
The U.S. Bureau of Labor Statistics counts 530,600 broker and sales agent jobs in the U.S. in 2025 and projects 2% growth from 2025 to 2035. Source: BLS Occupational Outlook: Real Estate Brokers and Sales Agents.
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- NAR Code of Ethics and Standards of Practice: The rules REALTORS® follow, including honest advertising.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate brokerage to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI recruit agents for me?
It can organize who you have talked to and when to reach out. The conversations are yours, and should be.
Is it worth building market pages for a small office?
Often yes. A small office with clear, honest local pages can stand out against bigger names that use the same generic text.
More jobs AI can take on
What Westward builds for this
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