AI by industry · Property management companies
AI marketing for property managers: listings and owners
Property managers use AI to turn a unit’s details into a rental listing, to write a monthly note to owners, and to keep their website current. It writes the draft; you check the facts and make sure the wording is lawful. Fair housing rules apply to every rental ad, including those from AI.
Talk through your property management company with the person who builds it
A free 30-minute call. You leave knowing which part of your property management company to hand to AI first, what we would build, and roughly how long it takes.
Listings that sell the unit
Give the system the unit’s size, layout, pet policy, parking, move-in date and a few notes from a walkthrough. It drafts the ad and a short version for social media. Photos and facts still come from you.
Fair housing
Do not describe who the apartment is “ideal for” or who should apply. Stick to the property and its terms. Have a person review every ad, and apply the same screening criteria to all applicants.
Check the drafts for any phrase that describes people instead of the unit.
Talking to owners
A short monthly update to owners about what you did, what was fixed and what is coming up builds trust. The AI can draft it from the month’s work orders, and you add the human touch.
Picture this
Examples of what it can look like. Illustrations, not clients.
A one-bedroom opens up near the beach. You send a few notes and photos, and the system returns a listing, a short caption and a list of the questions callers will probably ask.
At month’s end, each owner gets a plain summary of the repairs and tenant news for their property.
A listing says “quiet building, ideal for professionals.” The check flags it, and you rewrite it as a description of the building.
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your property management company with the person who builds it
A free 30-minute call. You leave knowing which part of your property management company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I use AI-generated photos of a unit?
No. Show the real unit. Anything else misleads applicants and can cause legal problems.
Will owners like automated reports?
They like clear ones. The reports should come from real records, and you should read them first.
More jobs AI can take on
What Westward builds for this
Marketing and content: the same job in similar businesses