AI by industry · Commercial real estate firms
AI marketing for commercial real estate: OMs and listings
Commercial brokers use AI to draft the written parts of marketing: property descriptions, offering memorandum sections, flyers, email blasts and market updates. It saves hours on the first draft. Every number, date and claim must be checked against the source documents by a person before anything goes out.
Talk through your commercial real estate business with the person who builds it
A free 30-minute call. You leave knowing which part of your commercial real estate firm to hand to AI first, what we would build, and roughly how long it takes.
Start from the facts
Give it the building data you have verified: size, year, zoning, parking, tenants, lease terms. It turns that into a clear property overview and highlights. It should not add anything you did not give it.
Why checking matters
Offering materials are relied on by buyers and lenders. A wrong rent figure or square footage creates real risk. AI can state things confidently when it is wrong, so check each one.
Forward-looking statements and projections need extra care, and often an attorney’s eye.
Keep the market voice
A short monthly note on what you are seeing in your submarket builds your name. Put in your own observations and let the AI tidy the writing.
Picture this
Examples of what it can look like. Illustrations, not clients.
You list a small medical office building. You supply the verified facts, and the system returns a property overview, a short email blast and a flyer layout draft.
A new lease closes at a retail center nearby. The system drafts a two-paragraph market note, and you add what you heard in the negotiation.
The draft says the building has “abundant parking.” You check the count, and replace it with the real figure from the site plan.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- NAR Code of Ethics and Standards of Practice: The rules REALTORS® follow, including honest advertising.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your commercial real estate business with the person who builds it
A free 30-minute call. You leave knowing which part of your commercial real estate firm to hand to AI first, what we would build, and roughly how long it takes.
Questions
Should buyers know AI helped write the materials?
What matters is that the facts are right and you stand behind them. Check any requirements your firm or clients have.
Can AI make the financial analysis?
It can help organize inputs, but a person should build and review the model.
More jobs AI can take on
What Westward builds for this
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