Get more reviews and ratings for your nonprofit
A nonprofit gets more reviews by asking volunteers, donors and partners at the moment they have just seen the work, and by making it a quick, simple ask. People weigh other people’s words when deciding where to give. Never publish a story about someone you serve without their clear consent.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Ask people who have seen it
A volunteer finishing a shift, a donor at an event and a partner agency after a project are the people best placed to speak. A short thank-you with a link to your Google profile or a charity-rating page where you are listed makes it easy.
Stories, with consent
Supporter quotes are fine to share once they agree. Stories about the people you serve are different. Get written permission, protect names and details where needed, and let people say no.
Do not ask for reviews in exchange for a gift or a perk, and do not write them yourselves.
Thank people publicly, with care
Replying to a review is a chance to show who you are. Thank the writer, mention the program, and keep details about the people you serve out of it. If someone raises a concern, answer calmly and invite a conversation off the page. A kind reply shows future donors how the organization treats people.
Picture this
Examples of what it can look like. Illustrations, not clients.
After a community cleanup, volunteers receive a thank-you and a link to share how it went.
A partner school writes a note about the tutoring program. With their approval, it appears on the program page.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- IRS: Charities and nonprofits: Tax-exempt status, filing and donor rules.
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Questions
Where should reviews live?
On your Google profile first, and on any charity directory where donors look you up.
Can we quote beneficiaries?
Only with their informed consent, and with care for their privacy.
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