How nonprofits can get more donors and volunteers with AI
A nonprofit gets more donors with AI by making its story easy to find and easy to act on, by writing appeals that fit different supporters, and by following up with people who showed interest. Most new giving starts with someone landing on a page that answers their question. A person on your team approves all outreach.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Make the page do the asking
A visitor who finds you should learn three things fast: what you do, who it helps and what their gift or time does. Use concrete language from your programs, with the consent of anyone you describe.
AI can help rewrite a vague mission paragraph into plain words. A person checks that every claim is true.
Speak to different supporters differently
A monthly donor, a first-time giver, a volunteer and a local business each care about different things. AI can draft versions of an appeal for each group from the same facts.
Fundraising is regulated in many states, including registration and the way you describe how funds are used. Check your obligations with someone who knows them.
Monthly givers and local business
Monthly donors give steadily, and local businesses can sponsor events or donate goods. Simple pages for monthly giving and for business partners give each group a clear path. AI can draft both, and you add real program costs only where you have documented them.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone searches for a food bank that takes volunteers on weekends. Your volunteer page states shifts, ages and how to sign up.
A local business owner attends your event. A follow-up note invites them to sponsor a program matching their neighborhood.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- IRS: Charities and nonprofits: Tax-exempt status, filing and donor rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write my fundraising appeal?
It can draft one from your facts. A person should edit it so it is true, specific and in your voice.
Does AI find grants?
It can help organize and draft. Choosing which funders fit your mission is still your call.
More jobs AI can take on
What Westward builds for this