AI marketing for nonprofits
A nonprofit can use AI to draft appeals, newsletters, social posts and event invitations from the facts it already has, then edit them in its own voice. It saves most on the first draft, the part that eats time on a small team. Everything public goes through a person, especially anything describing results or the people served.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
One story, many formats
A single program update can become a newsletter item, a post, a short thank-you to funders and a paragraph for the annual report. AI can adapt the same facts to each format, and you correct the tone.
Keep claims true
Donors trust you with their money, so use only numbers and outcomes that you can document. If you do not have a figure, say what you do know in plain words.
Photos and stories of the people you serve need consent, and some situations call for not showing faces at all.
Year-end and giving days
Many nonprofits count on a few key giving moments, such as year-end or a community giving day. AI can help plan the calendar of emails and posts months ahead, draft each one, and adjust once you see what is working. Staff still decide the tone and the ask.
Picture this
Examples of what it can look like. Illustrations, not clients.
The year-end appeal becomes a letter, an email series and three posts, each drafted from the same program notes.
A volunteer spotlight is written from a short interview and approved by the volunteer.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- IRS: Charities and nonprofits: Tax-exempt status, filing and donor rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will AI-written appeals sound the same as everyone else’s?
They can, so give it your real stories and edit hard. The voice should be yours.
Can it create impact numbers?
No. It should never invent figures. Use only what you have recorded.
More jobs AI can take on
What Westward builds for this