Get your nonprofit found on Google and ChatGPT
To be found on Google and named by AI assistants, a nonprofit needs a clear page about what it does and where, a complete Google Business Profile, and consistent facts across its listings. People ask where to volunteer or donate near them. Rankings cannot be promised, but plain, accurate pages give you a fair chance.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Answer the questions supporters ask
People search for things like “where can I donate winter coats” or “animal rescue volunteer near me.” A page for each program or need, with the address, hours and how to help, matches those searches. A short summary at the top is easy for an assistant to quote.
Keep your details the same
Your name, address, hours and mission should match on your website, your Google profile and any directories. If a similar-named organization exists, make clear who you are, so assistants do not mix you up.
Westward’s ChatGPT and AI search agent asks AI engines the questions supporters ask and reports honestly whether you were named.
Make giving and volunteering easy to find
A visitor should reach the donate button and the volunteer sign-up in one tap from any page. Pages that are hard to find or hide behind a long form lose people who were ready to help. Write a clear line about how gifts are used, and show your legal name and status so donors can confirm who you are.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone asks an assistant where to donate used furniture nearby. Your donation page lists accepted items and drop-off hours.
A student searches for volunteer hours near them. Your volunteer page states ages and how to sign up.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- IRS: Charities and nonprofits: Tax-exempt status, filing and donor rules.
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your nonprofit with the person who builds it
A free 30-minute call. You leave knowing which part of your nonprofit to hand to AI first, what we would build, and roughly how long it takes.
Questions
Does a nonprofit need a Google profile?
If you have a location people visit, yes. It is often the first thing someone sees.
Can you promise we will be named?
No. We measure and report, including when you are not named.
More jobs AI can take on
What Westward builds for this