AI by industry · Veterinary clinics
More reviews for your veterinary clinic
Vet clinics get more reviews by asking owners after a good visit, like a puppy’s first checkup, and making the link one tap away. AI can send the request and draft replies for you to approve. Avoid asking after a loss or a hard goodbye, and reply to negative reviews calmly.
Talk through your clinic with the person who builds it
A free 30-minute call. You leave knowing which part of your veterinary clinic to hand to AI first, what we would build, and roughly how long it takes.
Pick the right moments
A happy puppy visit, a successful recovery, a nervous cat who did fine. These are good times to ask. After a euthanasia or a serious diagnosis, it is not.
A system can skip clients whose visit was a hard one, based on rules you set.
Hard reviews
Pet owners are emotional, and reviews can be sharp, especially about cost or an outcome. A calm, short reply that invites a conversation helps everyone who reads it.
Have a person write or approve each reply.
Reply to everyone you can
A short, kind reply to each review, positive or not, shows future clients how you treat people. AI can draft it, and a person reads it before it posts.
Leave out owners who had a hard visit when you ask. Your team knows which these are, and the system can skip anyone you mark.
Picture this
Examples of what it can look like. Illustrations, not clients.
After a puppy’s third vaccine visit, the owner gets a thank-you with a review link.
A client who lost a pet gets a sympathy note, not a review request.
A reviewer is upset about wait times. The reply apologizes and invites them to call the practice manager.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your clinic with the person who builds it
A free 30-minute call. You leave knowing which part of your veterinary clinic to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I reply with details about the pet’s care?
It is safer not to. Keep replies general and move the details offline.
Should I offer something for a review?
Platforms generally prohibit that. Check their rules.
Should I reply to every review?
Reply to as many as you can, briefly and kindly. Silence on a complaint reads as indifference.
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