AI by industry · Veterinary clinics
Get your vet clinic found on Google and ChatGPT
When an owner asks Google or ChatGPT for a vet near them, the clinics that appear state clearly which animals they treat, which services they offer, and when they are open, and keep that information the same everywhere. No one can guarantee a recommendation. Westward’s ChatGPT and AI search agent checks how you show up and suggests fixes.
Talk through your clinic with the person who builds it
A free 30-minute call. You leave knowing which part of your veterinary clinic to hand to AI first, what we would build, and roughly how long it takes.
Be specific about animals and services
Do you see birds? Reptiles? Do you offer boarding, dental care or ultrasound? Owners ask exactly these questions, and a clear page for each helps assistants quote you correctly.
Emergency information matters
People searching late at night need to know quickly if you are open and where to go otherwise. A clear note on your site and listing about after-hours care helps them and shows you are reliable.
Photos and the people
A page with photos of the waiting room, the exam rooms and the team shows nervous owners what to expect. Real photos help more than stock images.
Name your doctors and their special interests, such as dentistry or senior care.
Picture this
Examples of what it can look like. Illustrations, not clients.
Someone asks an assistant for a vet near them that treats rabbits. Your page on small mammals says yes and shows your address.
A listing states that you do not see emergencies after 6 and names the nearest emergency hospital.
Your hours change for a holiday. The website, listing and phone message all change together.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your clinic with the person who builds it
A free 30-minute call. You leave knowing which part of your veterinary clinic to hand to AI first, what we would build, and roughly how long it takes.
Questions
Do reviews matter?
Yes. They affect local search, and assistants often draw on them.
Is this a one-time setup?
No. Hours, staff and services change, so it is worth checking regularly.
Should I list every species?
List the ones you really see. Be honest about the rest and name who you refer to.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses