AI by industry · Solar installers
How solar installers can get more reviews with AI
Solar is a large decision, so homeowners read reviews closely. The best moment to ask is after a milestone the customer felt, like the day the system is turned on, not right after signing. AI can time the request, make it easy to leave, and draft replies for you to post.
Talk through your solar company with the person who builds it
A free 30-minute call. You leave knowing which part of your solar installation company to hand to AI first, what we would build, and roughly how long it takes.
Ask at the right milestone
The signing day is stressful and the install day is dusty. The day the homeowner sees their system running is the one they remember well.
Send the request then, with a short thank-you from the person they dealt with.
Reviews that mention the process
Prospects want to know how permits went, whether the crew cleaned up and who they could call. A gentle prompt, such as asking how the install and communication went, produces answers that help the next buyer.
Ask again after the first full month, when the homeowner has seen a real bill. Let them describe their own experience, and never suggest what to say.
Handle the bad ones carefully
A delayed permit is not always your fault, but a defensive reply looks worse than the delay. Draft a calm answer, offer to call, and keep details of the customer’s project out of public view.
Picture this
Examples of what it can look like. Illustrations, not clients.
On the day a system is approved to turn on, the homeowner receives a thank-you and a link to review the company.
A reviewer complains about a long wait for the utility. A reply acknowledges it, explains in plain words what part you control, and invites them to call.
A homeowner mentioned during the install that the crew lead was great. The follow-up invites them to say so in a review, in their own words.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- OSHA: construction safety: Federal safety rules for job sites.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your solar company with the person who builds it
A free 30-minute call. You leave knowing which part of your solar installation company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I give a gift for a review?
Avoid it. Review platforms generally forbid rewards in exchange for reviews.
Should I ask every customer?
Ask those whose projects went well, and handle open problems first.
Where should reviews go?
Wherever buyers look. For most installers that means Google first, plus any directories your customers use.
More jobs AI can take on
What Westward builds for this
More reviews: the same job in similar businesses