How roofers can get more reviews with AI
Roofers get more reviews by asking at the right moment, which is right after the final walkthrough when the roof is clean and the homeowner is relieved. AI sends the request, drafts replies to each review, and reminds you who has not answered. It never writes reviews for customers.
Talk through your roofing company with the person who builds it
A free 30-minute call. You leave knowing which part of your roofer to hand to AI first, what we would build, and roughly how long it takes.
Ask when the roof is done
The best moment is the walkthrough, after cleanup and the magnet sweep. A text that same day with a direct link to your Google profile is easy to answer. A week later is easy to ignore.
If the job went through an insurer, the homeowner may still be juggling calls and paperwork. Wait until that settles before asking.
Ask everyone, not just the happy ones
Review platforms discourage sending only happy customers to the review page. Ask all of them. If a homeowner replies with a problem, route it to you privately first and fix it.
Reply to every review
AI drafts a reply that mentions the actual job, such as a tile repair or a full replacement. You edit and post. A thoughtful reply to a bad review can matter more than the review.
Picture this
Examples of what it can look like. Illustrations, not clients.
A homeowner replies “thanks, looks great.” A follow-up asks if they would mind saying so on Google, with the link.
A customer mentions a missed nail in the driveway. You get an alert and call before they post anything.
The homeowner replies to the review request with a question about warranty paperwork. It goes to your office instead of getting a canned thank-you.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- OSHA: construction safety: Federal safety rules for job sites.
- EPA: Renovation, Repair and Painting Program: Lead-safe rules for work on homes built before 1978.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your roofing company with the person who builds it
A free 30-minute call. You leave knowing which part of your roofer to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I offer a discount for a review?
Most platforms restrict paying or rewarding for reviews. Check their rules before offering anything.
Can AI write reviews from my customers?
No. Reviews must come from real customers in their own words.
Should the crew ask in person?
It helps. A word from the foreman at the walkthrough, then the text that afternoon, works better than either alone.
More jobs AI can take on
What Westward builds for this
More reviews: the same job in similar businesses