AI by industry · Solar installers
Solar proposal follow-up that does not nag
Solar follow-up works when it matches why the homeowner stalled. Someone waiting on an HOA needs a different message than someone comparing batteries. AI can read the notes on each lead, draft the right nudge for that reason, and schedule the next touch. A rep approves or lets it run, as you choose.
Talk through your solar company with the person who builds it
A free 30-minute call. You leave knowing which part of your solar installation company to hand to AI first, what we would build, and roughly how long it takes.
Follow up on the reason
Most stalled solar deals have a specific cause: a roof that needs work first, a question about the utility process, a spouse not yet convinced, a timing issue with a move.
Writing that cause into the lead’s file lets each message speak to it, rather than asking if they are still interested.
Keep the long game in view
Some homeowners are not ready this year. A note to check in after their roof is replaced, or when the lease on a car ends, is more useful than monthly emails.
Honest messages only
A nudge should never invent a deadline. Do not claim a program is ending unless you have confirmed it, and say where they can verify it.
Picture this
Examples of what it can look like. Illustrations, not clients.
A homeowner said they would decide after their HOA replied. Two weeks later, a message asks whether the HOA has answered and offers help with the application packet.
A prospect asked about a battery but wanted to wait until spring. A reminder is set, and a rep sees the full note before reaching out.
A lead asked about incentives and then went quiet. A message points to the official source for the program and offers a call to go through how it applies to their situation.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- OSHA: construction safety: Federal safety rules for job sites.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your solar company with the person who builds it
A free 30-minute call. You leave knowing which part of your solar installation company to hand to AI first, what we would build, and roughly how long it takes.
Questions
How many follow-ups are too many?
That depends on your market, but a few well-timed messages beat many generic ones. Set a limit and let the system stop.
Can it follow up by text?
It can, within the consent rules that apply to texting. Check those rules for your state and keep records of opt-ins.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses