AI by industry · Solar installers
Get a solar installer named on Google and ChatGPT
When a homeowner asks an AI who installs solar near them, the answer leans on what it can verify: your service area, your licensing, your reviews and clear pages about what you install. Make those easy to find and consistent. No one can promise to be named, but you can make it hard to be left out.
Talk through your solar company with the person who builds it
A free 30-minute call. You leave knowing which part of your solar installation company to hand to AI first, what we would build, and roughly how long it takes.
Show your credentials plainly
Contractors are licensed by their states, and homeowners look for it. Put your license number and the places you serve where anyone can see them, and keep them matching on every profile.
One page per real question
Does solar work with an older roof? What does a battery do in an outage? Who files the utility paperwork? A page for each, opening with a direct answer, gives AI tools a clean passage to quote.
Use the words homeowners use for equipment and services, not only the manufacturer’s terms.
Check what the AI actually says
Ask the questions your customers ask and see who is named. Westward’s ChatGPT and AI search agent runs them on a schedule, records whether you appear, and tells you what to fix.
Picture this
Examples of what it can look like. Illustrations, not clients.
An AI is asked who installs solar and batteries in your county. Your page lists the cities, the license and the equipment you work with, so there is something to cite.
A competitor with a similar name is confused with you. You fix your profiles to separate the two.
A homeowner asks an AI what to ask an installer before signing. Your page lists the questions and answers each one, so it can be quoted.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- OSHA: construction safety: Federal safety rules for job sites.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your solar company with the person who builds it
A free 30-minute call. You leave knowing which part of your solar installation company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Does this replace Google ads?
No. Ads buy attention now, while clear pages and a good profile keep working later. Many companies use both.
How long until I see a difference?
It varies, and anyone who gives a date is guessing. Measure monthly and adjust.
Should I list equipment brands?
You can say which brands you install if that is true. Avoid claims about performance beyond what the manufacturer documents.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses