AI by industry · Marketing agencies
Get a marketing agency found on Google and ChatGPT
To show up on Google and in AI assistants, a marketing agency needs a clear page for each service and each niche it serves, plain answers to buyer questions, and consistent details across its profiles. Buyers ask things like who handles local search for dentists. Say precisely what you do and for whom. No one can guarantee a ranking.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
One page per service and niche
A page for paid search, one for email, one for social, and pages for the industries you serve, each describing your process and what a client can expect. Specific pages are easier for search engines and assistants to match to a question.
Answer buyer questions
How do agencies price retainers? What should I expect in the first month? How do I know if SEO is working? Honest, plain answers near the top of the page are the ones that get quoted.
Avoid quoting prices unless they are current and fixed.
Be a source others cite
Original material, such as a clear explanation or a how-to you wrote from experience, gets linked and mentioned. A rehash of what everyone else says does not.
Picture this
Examples of what it can look like. Illustrations, not clients.
A buyer asks an assistant how to find an agency for e-commerce email. A page that explains your approach for online stores is easy to quote.
Your page “What should a marketing retainer include?” gives the answer in two sentences, then lists typical deliverables.
You check by asking the same questions every month and logging whether your agency is named.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Questions
Isn’t it ironic if an SEO agency does not rank?
Buyers do notice. Even a modest, steady presence shows you practice your craft.
Can AI check what assistants say about my agency?
It can ask on a schedule and record the answers, so you see whether your changes move anything.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses