AI by industry · Marketing agencies
AI marketing for marketing agencies: market yourself
Marketing agencies can market themselves with AI by turning real projects and daily expertise into articles, case studies, newsletters and short posts, with a strategist reviewing each. The aim is to show how you think, not to flood channels. Pick one or two channels and keep a steady pace you can sustain.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Teach what you know
Prospects trust agencies that explain things clearly. A short piece on how you approach a site audit, or common mistakes in local ads, shows skill. Draft from your notes, and add your own examples.
Use client work, with permission
Each project is a story: the situation, the approach, what happened. Get client approval before publishing, and anonymize if they prefer. Use only numbers you can show.
AI helps format the story. It cannot supply facts it was not given.
Practice what you sell
If you sell content, show consistent content. If you sell search, rank for something. Prospects notice when an agency’s own presence does not match its pitch.
Picture this
Examples of what it can look like. Illustrations, not clients.
After a successful rebrand for a client, you write a short piece on what you learned, using your own notes, and publish it with their approval.
Each month a newsletter goes to past leads with one practical tip and one case study.
A conference talk is turned into a blog post, a few short posts and a one-page checklist.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will AI content hurt my credibility?
Unedited, generic AI content can. Content based on your experience and checked by a person is a different thing.
How often should we publish?
A rhythm you can keep. A strong piece each month is better than weekly filler that stops after six weeks.
More jobs AI can take on
What Westward builds for this
Marketing and content: the same job in similar businesses