AI by industry · Marketing agencies
AI receptionist for marketing agencies
An AI receptionist for a marketing agency answers when everyone is on calls or deep in work, works out whether the caller is a prospect, a current client with an urgent issue, a freelancer or a vendor, and sends the right person a summary. It does not quote retainers or make promises about results.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Prospects and clients need different things
A founder calling after seeing your work wants to talk to someone about their goals. A client calling because a campaign is showing an error wants it fixed now. Treating both the same loses either one.
The receptionist asks which one they are, then routes accordingly.
Urgent client issues
A paused ad account, a website that is down, a post that went out with a typo. Give the receptionist your list of client names and the person on call for each, so urgent problems reach someone straight away.
New business intake
It asks what the business does, what they want help with, whether they have worked with an agency before and when they would like to start. You see the answers before the call and decide whether to take it.
Picture this
Examples of what it can look like. Illustrations, not clients.
A prospect calls while the team is in a pitch. The receptionist captures their business and goal, and books a call for the next morning.
A client’s office manager calls to say the landing page is showing an error. The call goes to the developer on duty with the client’s name and the page.
A freelancer wants to send over an invoice. They are asked to email it to the right address, and nobody on your team gets interrupted.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“other than a call made for emergency purposes or made with the prior express consent of the called party”
Sources
- 47 U.S.C. § 227 (TCPA): Consent rules for automated calls, prerecorded voices and texts.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Questions
Do prospects mind talking to an assistant?
Most care that the question is answered and a person follows up fast. Say clearly that it is an automated assistant.
Can it record calls?
Only if callers are told and local consent rules are followed. Check the recording laws where you and the caller are.
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What Westward builds for this
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