AI by industry · Marketing agencies
Getting reviews and testimonials for a marketing agency
Marketing agencies get more reviews by asking clients after a clear win or at a natural milestone, making it a two-minute task, and offering a few prompts about the experience. AI drafts the request and tracks who has been asked. Do not write reviews for clients or pay for them. Ask permission before using a name or logo.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Ask after a win
A good moment is a campaign launch that went well, a milestone the client mentions, or the end of a quarter review. Ask while the positive feeling is fresh, and make the request personal.
Where buyers look
Google, the review sites that agency buyers use, and your own site. A short quote on a case study carries weight, as does a video if the client is willing. Keep what you publish truthful and approved.
Never imply results you cannot show.
Handle clients who left
Client churn happens. A graceful exit conversation sometimes leads to feedback you can learn from, and sometimes to a kind word anyway. Do not ask for a public review in the middle of a dispute.
Picture this
Examples of what it can look like. Illustrations, not clients.
A client’s launch lands well. The next day they receive a short thank-you and a note asking whether they would share two sentences about working with the team.
A review mentions how clearly the monthly report was written. Your reply thanks them and says the team will keep that format.
A testimonial draft is sent to a client for approval, with a line saying they can edit anything.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your agency with the person who builds it
A free 30-minute call. You leave knowing which part of your marketing agency to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I use a client’s logo in my materials?
Only with permission, ideally in writing. Check your client contracts, which may restrict it.
Are fake or incentivized reviews a risk?
Yes. Review platforms and advertising rules in many places prohibit them, and being caught hurts trust.
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